We write about what we learn by building
Welcome to the Figue Studio blog. We share our thoughts on product building, tech, AI and digital entrepreneurship. Articles written by founders who build, not writers who theorise.
Tech as a Service: senior engineering reinforcement to ship 3x faster
You have a technical team but a velocity bottleneck? Plug-and-play senior reinforcement lets you hit deadlines without hiring. Here is how, and when to use it.
ReactIn: from side project to full LinkedIn outreach tool
How an internal LinkedIn prospecting tool became a $6K MRR bootstrapped SaaS, with zero paid advertising or fundraising.
We tripled our prices: the real pivot behind our design offer
How we went from a $2K/month design subscription to a $6K+ premium product studio. Fewer clients, 3x revenue per client, better quality.
Our best SaaS tools (and how we actually use them)
The complete stack of a product studio building SaaS products: dev, design, growth and ops. Real tools, real costs, real lessons after 3 years.
Bootstrap vs fundraising, freelance vs agency, solo vs co-founders: our founder choices
3 dilemmas that define your startup trajectory. A look back at our choices at Figue, with real numbers and hard-won lessons.
Product studio vs traditional agency: why it changes everything
Agencies optimise for volume. Product studios optimise for outcomes. Here's why that makes all the difference for your project.
Frequently asked questions
Find answers to the most common questions about product building.